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THE GREAT GRASS-PLANTATION

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RESTORING MAGIC TO DENMARK'S SOCCER TEAM

Client
hummel
Agency
ENVISION

CELEBRATING THE PAST, LOOKING TO THE FUTURE
hummel, Envision and M2Film wanted to restore some magic to Denmark's national soccer team. Where to find this? Nya Ullevi - the Swedish stadium where the Danes won the European Soccer Championship back in '92.

LEGENDARY SOIL BROUGHT HOME
Three Danish soccer fans travel all the way to Sweden to dig up the exact soil on which John "Faxe" Jensens goal was kicked. This soil is subsequently brought home to Denmark and transplanted in our home stadium - where it rightfully belongs.

Share the legend. Share the dream. Share football.
hummel

Touch points

  • Internet
  • Online
  • Social media
Related cases

CELEBRATING THE PAST, LOOKING TO THE FUTURE
hummel, Envision and M2Film wanted to restore some magic to Denmark’s national soccer team. Where to find this? Nya Ullevi – the Swedish stadium where the Danes won the European Soccer Championship back in ’92.

LEGENDARY SOIL BROUGHT HOME
Three Danish soccer fans travel all the way to Sweden to dig up the exact soil on which John “Faxe” Jensens goal was kicked. This soil is subsequently brought home to Denmark and transplanted in our home stadium – where it rightfully belongs.

Vores evne til at levere flere tjenester giver os mulighed for at forbedre både planlægnings- og budgetteringseffektiviteter. På den måde kan vi hjælpe klienter med at skabe smukke, effektive kampagner og indhold til enhver skærm.

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