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HOME OF THE BRICK

  • Shooting
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  • Post production
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  • Buzz + Honors
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NETFLIX DOCUMENTARY

Client
LEGO House
Agency
M2FILM & LEGO HOUSE

BRANDED CONTENT ON A BIG SCALE
M2Film and LEGO worked together to create this documentary for Netflix, detailing and taking us through the construction of the very unique LEGO House located in Billund, the birthplace of LEGO. The documentary is available in all regions and can be found here if you have a Netflix subscription.

A PHYSICAL MANIFESTATION OF THE LEGO SPIRIT
The vision was clear from the get-go: The documentary, same as the house, needed to reflect LEGO's core values and their mission of encouraging LEGO fans to learn and develop their creativity through play. But more than this, the film also tells the compelling story of the incredible amount of passion that everyone, including Kjeld Kirk Kristiansen, put into creating the ultimate LEGO experience for LEGO fans of all ages.

We have to make sure that this is really becoming the home of the brick.
Kjeld Kirk Kristiansen

Touch points

  • Online
  • Streaming media
  • Web
Related cases

BRANDED CONTENT ON A BIG SCALE
M2Film and LEGO worked together to create this documentary for Netflix, detailing and taking us through the construction of the very unique LEGO House located in Billund, the birthplace of LEGO. The documentary is available in all regions and can be found here if you have a Netflix subscription.

A PHYSICAL MANIFESTATION OF THE LEGO SPIRIT
The vision was clear from the get-go: The documentary, same as the house, needed to reflect LEGO’s core values and their mission of encouraging LEGO fans to learn and develop their creativity through play. But more than this, the film also tells the compelling story of the incredible amount of passion that everyone, including Kjeld Kirk Kristiansen, put into creating the ultimate LEGO experience for LEGO fans of all ages.

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