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EPIC BUS: THE SEQUEL

  • Shooting
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  • Post production
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  • Crew
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  • Production time
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  • Buzz + Honors
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FUNNIER THAN EVER!

Client
Midttrafik
Agency
M2FILM

IT’S STILL COOL
The wheels on the epic Danish bus are going round and round once again. Back in 2012 Midttrafik, M2Film and Thomas Falkenberg from Falkenberg&Falkenberg grabbed the attention of the world media as their epic bus commercial went viral. Now they’ve teamed up again.

THE NEW ANGLE
The challenge this time was: How do you improve on an award winning hit? You just do. By placing the emphasis of the commercial on the bus passenger rather than the bus itself a whole new world of possibilities for hilarity and coolness opened up.

NOT JUST ABOUT THE LAUGHS
As is often the case with satire the purpose of this commercial is to shake up public perception. The Midttrafik campaign in 2012 served as an inspiration to people and public transport companies all around the world. This time one can only hope the stigma surrounding those who ride the bus is dealt an even larger blow.

Maker of the Most Epic Bus Ad Ever Returns With a Ludicrous Sequel
Adweek

Touch points

  • Cinema
  • Internet
  • Radio
  • Social media
  • TV
  • Viral video
Related cases

IT’S STILL COOL
The wheels on the epic Danish bus are going round and round once again. Back in 2012 Midttrafik, M2Film and Thomas Falkenberg from Falkenberg&Falkenberg grabbed the attention of the world media as their epic bus commercial went viral. Now they’ve teamed up again.

THE NEW ANGLE
The challenge this time was: How do you improve on an award winning hit? You just do. By placing the emphasis of the commercial on the bus passenger rather than the bus itself a whole new world of possibilities for hilarity and coolness opened up.

NOT JUST ABOUT THE LAUGHS
As is often the case with satire the purpose of this commercial is to shake up public perception. The Midttrafik campaign in 2012 served as an inspiration to people and public transport companies all around the world. This time one can only hope the stigma surrounding those who ride the bus is dealt an even larger blow.

Vores evne til at levere flere tjenester giver os mulighed for at forbedre både planlægnings- og budgetteringseffektiviteter. På den måde kan vi hjælpe klienter med at skabe smukke, effektive kampagner og indhold til enhver skærm.

  • M2 Film are350cool people

  • We amaze (people)6250worldwide every minute

  • We shoot (hours)271of video each month

  • We distribute14037master files each year

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