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CAN YOU TASTE A CLEAR CONSCIENCE?

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ECOLOGICAL, FAIR TRADE COFFEE

Client
Peter Larsen Kaffe
Agency
ANEW

TWO IDENTICAL CUPS OF COFFEE, TWO DIFFERENT LABELS
M2Film, Anew and Peter Larsen Kaffe wanted to carry out a special experiment: Would random people on the street taste a difference between two identical cups of ecological, fair trade coffee, if they were told that one of them was just a regular cup of coffee?

97,3% OF TEST SUBJECTS CAN TASTE THE CLEAR CONSCIENCE
"The regular one tastes bitter", "the fair trade one has more of a round taste", were some of the most frequent comments. With a bit of humor we believe the test successfully proved our thesis: You can't beat the taste of a clear conscience.

Don't tell me it's the same coffee?
Test subject

Touch points

  • Internet
  • Social media
  • Web
Related cases

TWO IDENTICAL CUPS OF COFFEE, TWO DIFFERENT LABELS
M2Film, Anew and Peter Larsen Kaffe wanted to carry out a special experiment: Would random people on the street taste a difference between two identical cups of ecological, fair trade coffee, if they were told that one of them was just a regular cup of coffee?

97,3% OF TEST SUBJECTS CAN TASTE THE CLEAR CONSCIENCE
“The regular one tastes bitter”, “the fair trade one has more of a round taste”, were some of the most frequent comments. With a bit of humor we believe the test successfully proved our thesis: You can’t beat the taste of a clear conscience.

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